June 15th, 2011
Published in Packaging World Magazine, September 2007 , p. 149 Written by Kassandra Kania, Contributing Editor
(view full article on: Packaging World: News, Trends and Innovations)
AquaDeco overcomes glass bottle manufacturing and filling challenges using a bottle design the founder created before the company even started.
Which comes first: the product or its packaging? Usually it’s the product, but in the case of start-up beverage company AquaDeco, the bottle for its imported water came before the company even started. Arnold Gumowitz, a real estate businessman and art collector with a penchant for art deco buildings, sketched a bottle with an art deco structural shape and offered his design to a gin company. The company turned it down but suggested he use the bottle for water instead. Gumowitz liked the idea, and in 2004 he started AquaDeco, a company that sells bottled water imported from Muskoka Natural Spring Water, Gravenhurst, Ontario, Canada. To bring Gumowitz’ sketches to life, New York, NY-based AquaDeco worked with Flowdesign (www.flow-design.com). The 750-ml bottle stands tall, resembling an art deco building with fanned out fins that taper down to a stair-stepped base. Flowdesign also designed a brand name logo, which is silver hot-stamped on a clear, 2-mil, pressure-sensitive film label on the front of the bottle. The 2-mil clear film labels are supplied by WS Packaging Group (www.wspackaging.com). The rear label is six-color UV flexo-printed on both sides. The outside back label contains text while the inside back label shows a mountain image surrounded by a blue glow that is visible when viewed through the front label panel. Once the design was complete, AquaDeco had a new challenge on its hands: finding a company technically capable—and willing—to make the bottle. “We looked in India, China, and Czechoslovakia for someone to produce it cost effectively,” says Evan Cooper, vp of operations. “They couldn’t produce it because of the design. It’s so heavy, and because it’s wide at the top and tapers down to the base, there was a lot of glass on the upper part of the bottle.” The company had molds made and samples run, but each time the bottles collapsed into the base as soon as they were removed from the machine. “The other problem,” says Cooper, “was the quality of the glass. A lot of the samples out of China and India were greenish and dirty looking,” he says. “They didn’t evoke images of pristine water.” Finally, AquaDeco found a company called Steklarna Hrastnik (www.steklarnahrastnik.si/opal/en) in Slovenia, known for producing one of the clearest glasses in the world, according to Cooper. “The Slovenians were able to come up with the optimal wall thickness and weight of glass,” he says. Once AquaDeco had its bottles, the next challenge was filling them. “We approached co-packers, but they weren’t willing to modify their lines for this bottle,” says Cooper. “We also approached manufacturers of filling lines. They took a look at the bottle and said it wasn’t worth it to come up with modifications to their lines.” Eventually, the company found Filler Specialties (www.filler-specialties.com) willing to produce a line to fill the bottles. The filler/capper is a GWFS-93 nine-head, three-capper monobloc. Filler Specialties produced bottle-handling change parts and provided a rinser from McBrady Engineering (www.mcbradyengineering.com) as well as a conveyor system. The bottle’s rectangular shape makes it difficult to fill, so the line has to be run at a slow speed. “We’re looking to rollouts of about 50,000 bottles a month, until we can find a line to run it at production speeds,” says Cooper. Filler Specialties integrated labeling equipment from WS Packaging Group to apply the labels to the bottles. The bottle’s plastic and chrome-plated decorative cap was custom-designed in China and manually popped over a standard tamper-evident plastic cap from O-I (www.o-i.com). “During filling, no one could put on and torque the overcap,” says Cooper, “so we decided instead of modifying the capping equipment, we’d go with a standard plastic top for a glass neck bottle.” The decorative overcap is slightly flared at the base so when turned, the tamper-evident band is broken. In February 2007, the bottle won a gold medal at the Berkeley Springs International Water Tasting show. The retail price for the water is approximately $6 to $8 per bottle. It is sold by distributors such as Southern Wine and Bev Max.
Categories: Industry News, Packaging
Tags: bottle, capper, co-packing, equipment, filler, glass, lines, manufacturer, Packaging
June 6th, 2011
How do you create BUZZ with promotional products?
?With ever growing new products/brands,which are
grabbing customer mind share and market,
Buzz Marketing is becoming more important.
Few marketers use Promotional Products to create Buzz.
Using Promotional Products How do YOU create BUZZ?
Let me explain,the promotional product creates buzz such that
customers want to buy main product because of promotional product.
? There are 3 questions to explore
1. How do you plan for BUZZ marketing?
2. How to choose promotional product that creates BUZZ?
3. How to measure BUZZness?
BUZZ marketing is important to both
acquire customers and fight competition.
The present scenario has changed a lot of things. There were times when things were easily communicated by limited mediums. Now with the growing mediums the things are changing. You should first understand your need then you can understand the consumer’s requirements. A positive attempt should be made to fulfill all the requirements in the given condition. The benefits which you can derive from the products should be long lasting. The idea of promotion is to create a positive word in the market. Not only positive but a different thinking should be introduced. Corporate promotional products can be hyped to create a good response. There are so many mediums to advertise your products. Promotional items are always available to create the long lasting impression. A dedicated team is assigned to design the not for sale promotional items. These promotional items like promotional bags are given exclusivity and may not match with the regular products. Regular items are normal and plain looking items meant for daily use.
So any ways to compete in the present scenario with the application of advanced technology and methods which make corporate promotional products available. Many people believe that promotional items such as promotional bags are effective in catching consumer attention. There are so many products available in the market and the search for effective products is always on. The corporate promotional products provide wide range of varieties with other benefits. Promotional bags are the surplus which is given to all consumers as a marketing strategy. Many people think that if their product is highlighted well and endorsed by a famous style icon it will create a good impact on the end users.
All promotional items require a better platform and they should come with exclusive quality. The business runs on requirements and if you map the requirements you will reach a good conclusion which will be beneficial. Promotional bags and corporate promotional products are designed in a special way for better response. There are so many ways to pitch your products in the market. The response to various ways depends upon your target group. If your product is designed for a certain section of the society then your marketing and advertising plans needs a special touch up. There are many products which are universally targeted and they are basically daily use product.
Corporate promotional products needs special attention in the market and their target should be mapped well. You need to educate the customer with the promotional products such as promotional bags. The best way to execute your strategy is to make a fool proof plan with minimal risk factors. You cannot ignore the risks with the launch of new products. The only thing you can do is to take calculated risk. Many people feel that their products will create a buzz in the market with the launch but things takes time to shape up. You will come across a cross section of consumers who take their own time judging a product and hence you should invest well in the promotional campaigns. If you hit the right chord your results will speak volumes.
Categories: Industry News, Private Labels
Tags: Advertise, benefits, Bottled Water, designer, Industry, Promote, Trends
May 5th, 2011
PR Newswire (VIEW ORIGINAL ARTICLE)
NEW YORK, May 2, 2011 /PRNewswire/ — WAT-AAH! has partnered with National Association of Broadcasters Education Foundation (NABEF) and Grammy winning music superstar, Beyonce, for the historic ‘Let’s Move! Flash Workout’ event encouraging children around the world to get moving, stay healthy, and to make an unprecedented statement supporting the First Lady Michelle Obama’s initiative to combat childhood obesity.
(Photo: http://photos.prnewswire.com/prnh/20110502/NY93898
)
The “Let’s Move! Flash Workout,” featuring Beyonce, is an initiative developed by NABEF and is scheduled to debut Tuesday, May 3rd at 1:42pm EDT. Middle school students across the country and abroad will simultaneously exercise to the dance routine video “Move Your Body” led by Beyonce herself. Coverage of this event will include local TV networks, live radio station broadcasts, and Internet streaming.
Recognizing WAT-AAH!’s commitment to healthy hydration, the brand’s mission in fighting childhood obesity and school kids’ overwhelmingly positive response to it, NABEF’s president Marcellus Alexander recently announced WAT-AAH! as the exclusive beverage partner of this major event.
“We’re thrilled to team up with WAT-AAH!. They are a very appropriate partner for the ‘Let’s Move! Flash Workout’ event,” said Alexander. “We look forward to WAT-AAH!’s role in this event and ongoing commitment to spread the message of ‘Move Your Body’ to school kids across the country.”
“We are honored and excited to be a partner in an event which is set to become a truly defining moment in our nation’s battle against the biggest health concern affecting our children,” said Rose Cameron, Founder/CEO of WAT-AAH!. “WAT-AAH! promises to make a difference and commits to keeping Beyonce and Mrs. Obama’s ‘Move Your Body’ message ongoing and exciting to kids.”
WAT-AAH! will be at select schools providing children with water for hydration before and after their LMFW routine. And in an effort to keep kids active following the event, WAT-AAH! will be announcing a viral campaign challenging kids across the nation to submit videos of themselves exercising and dancing to Beyonce’s “Move Your Body” routine.
About WAT-AAH!
WAT-AAH! is a line of functional water for kids free of sugar, calories or coloring. It is and tastes like pure clean unadulterated water. In a nationwide survey of over 3,000 kids, 9 out of 10 chose WAT-AAH! over soda, drank the whole bottle and asked for more! Since its inception in 2008, WAT-AAH!’s mission is to reverse kids’ dependency on sodas and sugary drinks and to make water their #1 choice by making it “cool” and relevant to kids. WAT-AAH! also originated the “Healthy Hydration Education In The Nation” program for schools. WAT-AAH! is currently available in stores and schools nationwide. http://www.wat-aah.com. For More Information Please Contact Christine Widga at christine@wat-aah.com, 212-627-2630
SOURCE WAT-AAH!
Copyright 2010 PR Newswire. All Rights Reserved
Beyonce Surprises Students At Harlem School PS 161 For Her Let’s Move! Flash Workout Event!
Beyonce made a surprise appearance at PS 161 Pedro Albizu Campos middle school in Harlem TODAY to lead the middle school students in her dance routine video “Move Your Body”! WAT-AAH! was there keeping the Beyonce and the students hydrated!
DRINK WAT-AAH! FEEL SUP-AAH!
Categories: Industry News, Water, Water for Life
May 5th, 2011
1. Private Label $983,587,900 +6.29%
2. Aquifina $717,864,000 -0.62%
3. Glaceau Vitamin Water $705,472,500 -5.29%
4. Poland Spring $401,945,100 +14.94%
5. Nestle Pure Life $319,945,700 +30.44%
6. Glaceau Smart Water $294,835,500 +29.35%
7. SoBe Life Water $271,135,200 +22.70%
8. Deer Park $240,759,200 +4.17%
9. Arrowhead $203,449,500 -10.33%
10. Ozarka $190,120,200 -4.02%
11. Fiji $173,761,300 +6.12%
12. Glaceau Vitamin Water Zero $164,633,600 +317,901.39%
13. Propel $159,896,300 +19.87%
14. Ice Mountain $155,517,300 +5.36%
15. Zephyrhills $140,947,700 -0.37%
16. Evian $94,970,980 +0.80%
17. Crystal Geyser $88,317,620 -12.21%
18. Aquafina $76,587,840 -16.20%
TOPLINE CATEGORY: VOLUME (52 Weeks)
BEER $18,551,400,000 -0.40%
BOTTLED JUICES $5,178,790,000 +0.96%
BOTTLED WATER $7,783,166,000 +2.60%
ENERGY DRINKS $6,890,656,000 +15.29%
SPORTS DRINKS $3,880,301,000 +12.52%
TEA/COFFEE $3,052,518,000 +11.19%
Categories: Industry News, Private Labels, Water
May 2nd, 2011
1. Private Label $983,587,900 +6.29%
2. Aquifina $717,864,000 -0.62%
3. Glaceau Vitamin Water $705,472,500 -5.29%
4. Poland Spring $401,945,100 +14.94%
5. Nestle Pure Life $319,945,700 +30.44%
6. Glaceau Smart Water $294,835,500 +29.35%
7. SoBe Life Water $271,135,200 +22.70%
8. Deer Park $240,759,200 +4.17%
9. Arrowhead $203,449,500 -10.33%
10. Ozarka $190,120,200 -4.02%
11. Fiji $173,761,300 +6.12%
12. Glaceau Vitamin Water Zero $164,633,600 +317,901.39%
13. Propel $159,896,300 +19.87%
14. Ice Mountain $155,517,300 +5.36%
15. Zephyrhills $140,947,700 -0.37%
16. Evian $94,970,980 +0.80%
17. Crystal Geyser $88,317,620 -12.21%
18. Aquafina $76,587,840 -16.20%
TOPLINE CATEGORY: VOLUME (52 Weeks)
BEER $18,551,400,000 -0.40%
BOTTLED JUICES $5,178,790,000 +0.96%
BOTTLED WATER $7,783,166,000 +2.60%
ENERGY DRINKS $6,890,656,000 +15.29%
SPORTS DRINKS $3,880,301,000 +12.52%
TEA/COFFEE $3,052,518,000 +11.19%
Categories: Industry News
March 8th, 2011
Boreal Water Announces 15% Sales Increase: Signs WAT-AAH! and Extends National Reach
— Boreal Water Collection, Inc. (PINKSHEETS: BRWC) proudly welcomes another well-known company to its growing roster of Tri-State customers, while acknowledging each other’s area of expertise in providing quality products and consumer service. Following in the footsteps of Boreal’s increased marketing presence in New York City, this contract among others, will immediately increase its sales by 15 percent. As a direct result of Boreal’s marketing team’s latest success, new employees and a second production shift have been added to satisfy New York’s “thirst” for pristine “Leisure Time Spring Water,” and Premium Private Label water.
Boreal Water Announces 15% Sales Increase: Signs WAT-AAH! and Extends National Reach
Please feel free to blog about this particular article.Article Summary:
Boreal Water Announces 15% Sales Increase: Signs WAT-AAH! and Extends National Reach — Boreal Water Collection, Inc. (PINKSHEETS: BRWC) proudly welcomes another well-known company to its growing roster of Tri-State customers, while acknowledging each other’s area of expertise in providing quality products and consumer service. Following in the footsteps of Boreal’s increased marketing presence in New York City, this contract among others, will immediately increase its sales by 15 percent. As a direct result of Boreal’s marketing team’s latest success, new employees and a second production shift have been added to satisfy New York’s “thirst” for pristine “Leisure Time Spring Water,” and Premium Private Label water.
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Categories: Industry News, Water
January 19th, 2011
Knowing when and where to promote is the key to maximizing sales. This helpful guide offers recommendations on the best places in your establishment to sell private label bottled water.
Private Label for Fine Dining (View Full Size)
TABLE
Premium brands are synonymous with fine dining and
reflect your restaurant’s commitment to serving the best.
Elevate the customer experience by suggesting sparkling water
to cleanse the palate when guests are first seated and offer
additional bottles of still or sparkling spring water with each
successive course throuhout the meal.
CATERING
Special occasions, weddings, corporate luncheons and events
necessitate an array of bottled water choices including sparkling
and still varieties. Premium brands can be up-sold on your catering
menu as an additional revenue source.
PRIVATE DINING ROOMS
Large parties appreciate having premium bottled waters with their
meals. This format creates a more sophisticated service ambiance
than pouring from a pitcher.
For additional information on how to optimize your sales , please visit: www.borealwater.com
Private Label for Fine Dining (View Full Size)
Categories: Private Labels, Water for Life
Tags: benefits, Bottled Water, bottles, life, luxury, Sparkling Water
January 10th, 2011
Over 300 Pollutants in U.S. Tap Water
Since 2004, testing by water utilities has found 315 pollutants in the tap water Americans drink, according to an Environmental Working Group (EWG) drinking water quality analysis of almost 20 million records obtained from state water officials.
More than half of the chemicals detected are not subject to health or safety regulations and can legally be present in any amount. The federal government does have health guidelines for others, but 49 of these contaminants have been found in one place or another at levels above those guidelines, polluting the tap water for 53.6 million Americans. The government has not set a single new drinking water standard since 2001.
Water utilities spend 19 times more on water treatment chemicals every year than the federal government invests in protecting lakes and rivers from pollution in the first place.
Based on these data, EWG believes the federal government has a responsibility to do a national assessment of drinking water quality. It should establish new safety standards, set priorities for pollution prevention projects, and tell consumers about the full range of pollutants in their water.
Because it has not, EWG launched a 3-year project to create the largest drinking water quality database in existence. This user-friendly, interactive resource covers 48,000 communities in 45 states and the District of Columbia.
Cities with the Best Water
EWG rated big city (population over 250,000) water utilities based on three factors: the total number of chemicals detected since 2004; the percentage of chemicals found of those tested; and the highest average level for an individual pollutant, relative to legal limits or national average amounts, including for the most common pollutants (disinfection byproducts, nitrate and arsenic). [read more on rating methodology]
EWG’s Top-Rated and Lowest-Rated Water Utilities
| TOP RATED WATER UTILITIES |
LOWEST RATED WATER UTILITIES |
|
1
|
Arlington, TX
Arlington Water Utilities |
100
|
Pensacola, FL
Emerald Coast Water Utility |
|
2
|
Providence, RI
Providence Water |
99
|
Riverside, CA
City of Riverside Public Utilities |
|
3
|
Fort Worth, TX
Fort Worth Water Department |
98
|
Las Vegas, NV
Las Vegas Valley Water District |
|
4
|
Charleston, SC
Charleston Water System |
97
|
Riverside County, CA
Eastern Municipal Water District |
|
5
|
Boston, MA
Massachusetts Water Resources Authority |
96
|
Reno, NV
Truckee Meadows Water Authority |
|
6
|
Honolulu, HI
Board of Water Supply
(Honolulu/Windward/Pearl Harbor) |
95
|
Houston, TX
City of Houston Public Works |
|
7
|
Austin, TX
Austin Water Utility |
94
|
Omaha, NE
Metropolitan Utilities District |
|
8
|
Fairfax County, VA
Fairfax Water |
93
|
North Las Vegas, NV
City of North Las Vegas Utilities Department |
|
9
|
St. Louis, MO
City of St. Louis Water Division |
92
|
San Diego, CA
San Diego Water Department |
|
10
|
Minneapolis, MN
City of Minneapolis Water Department |
91
|
Jacksonville, FL
JEA |
See all cities
Categories: Environment, Water, Water for Life
Tags: contaminants, Environment, pollution, tap water
November 24th, 2010
Have you ever gotten a GREAT bottle of specialty wine and wanted a momento of the experience? Maybe you just saw a label on a bottle that really caught your eye. If you want to start collecting bottle labels, you first need to get them off intact. Here’s how.
Get your bottle really cold. You could either fill it with liquid and stick it in the fridge for a while, or you can fill the bottle with crushed ice, whichever is easier.
If you live in a humid climate, you may be able to skip this step. Put you bottle in your bathroom and run the shower really hot, to create steam. Make sure the door and windows are closed, if you have ‘em, to keep steam from escaping.
Just like what happens to the bathroom mirror, steam will condense on your bottle and soak the label just enough for you to be able to peel it off, without it tearing from the moisture.
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Categories: Packaging, Private Labels, Water
Tags: Beverage, Collection, Fun, Label, Water
